One of the main problems that agricultural producers in the country face daily is the marketing of their products. Well, not all of them are connected to the markets and marketing faces a long chain of intermediaries, which hurts not only the farmer but also the final consumers.
In this way, the initiative seeks to guarantee that farmers ensure the advance sale of their crops before planting, and can sell their products with quality and at a good price.
As the President of the Republic, Iván Duque, pointed out at the time, “contract farming is the way to protect small producers and guide them towards productive integration with other businessmen in the field since they need a link with a buyer, a fair price established so that they do not fall into the clutches of intermediaries who oppress them and who pay them below production costs ”.
For his part, Minister Andrés Valencia said that contract farming is an agreement between large buyers, such as agro-industries and chain stores, and agricultural producers, for the cultivation, harvesting, and supply of agricultural products with future deliveries. with sales characteristics, and predetermined purchases from before starting the cultivation.
How To Market My Agricultural Product
Web Page
To begin, the best tool is to publish a web page with the complete content of your company. Make sure it includes: who they are, products or services, points of sale, contact information, photo gallery, and up-to-date blog posts with multimedia content (photos, videos, audios).
Email Marketing
It is highly recommended to determine a mechanism for capturing those customers once they reach your page. So you’ll get their basic or contact information and include them in your list of potential customers. a number of the knowledge which will apply to your page includes emails from visitors, which can be wont to make shipments of newsletters ( newsletters ) periodically.
Social Media
Social networks became the simplest promotional tool for companies as they require little or no investment. to start with, it’s advisable to open accounts on platforms like Facebook, YouTube, and Instagram. Through these accounts, you’ll be ready to publicize your products, services, and business efforts. Social networks are excellent means of building communication ties with potential consumers and thus must be used professionally and always getting to every detail which will favor or harm your company.
