The Concept Of Agricultural Marketing

The Concept Of Agricultural Marketing.

Poor business organization of agricultural producers, the disorganization does not allow them to be the main economic agents in the agricultural business and to face each other with other agents to negotiate on a large scale.

The devaluation of agricultural activity, it is necessary for the producer to revalue the rural area, giving it the corresponding power and of which its men are capable and so they believe, to achieve full participation in making their decisions, which internalize The need, to be honest, and responsible when assuming a loan, signing a contract or closing a deal, that they can accept that they can produce what the market requires and at a lower cost, that each agricultural producer constitutes an important man in the economy of our country and that more income can be generated in an environment of ecological balance.

It does not lead prices in the market, most farmers do not know or do not keep a record of their income and expenses, which makes it impossible to know the real cost of their products and determine profitability, so they become “price followers”, In other words, it measures this from the point of view of the previous price.

Ignorance of the Agents involved in the Productive Chains, it is not possible to do good business if we do not know who our clients will be, even worse if I do not know how to reach them, and what product they require and when they require it.

Various phytosanitary problems (pests and diseases ) and indiscriminate use of pesticides arise as a consequence of the lack of joint orientation and attention, increasing costs, and decreasing the quality of the product as well as its acceptability.

The Concept Of Agricultural Marketing.

Commercial informality, disorganized production without the orientation to safe markets, and little diffusion of quality standards or of the products we offer with the sole purpose of avoiding taxes, we forget that the central idea of the business is to earn higher profits and increase profitability, informality does not allow large-scale sales, that is, to project large national and international businesses.

Low industrialization, the industrialization of a part of the production would allow a smaller and better supply, as well as generate an added value to our production and avoid the fall in prices.

Traditionally, agricultural commercialization or commercialization of agricultural products is understood as “the process that takes agricultural products from the farm to the consumer” (Caldentey 1992). This definition, which we use in a text from 1972, is not my own but is based on other similar definitions used, in previous years, by authors from the United States, which is the country with the most abundant texts and studies on this subject.

Concerning the previous definition, we want to make some considerations. The first is that when talking about the commercialization of agricultural products, we cannot limit ourselves to analyzing only the problems related to the first phase of the process, that is, to action by farmers, but we must take into account the entire process until reaching to the last phase of the same, since all these phases are related, existing a mutual influence between them.

The Food Industry.

The first phase of evolution consists of a certain development of the transformation phase. The phenomenon, which began in the United States at the end of the last century, consists in that small family and artisan establishments that complement the role of farmers are replaced by large establishments that handle large quantities of product and therefore benefit economies of scale, producing at ever lower costs.

Continue Reading

Learn About The Benefits Offered By The “Harvest And Sell Fixed”

Learn About The Benefits Offered By The "Harvest And Sell Fixed

One of the main problems that agricultural producers in the country face daily is the marketing of their products. Well, not all of them are connected to the markets and marketing faces a long chain of intermediaries, which hurts not only the farmer but also the final consumers.

In this way, the initiative seeks to guarantee that farmers ensure the advance sale of their crops before planting, and can sell their products with quality and at a good price.

As the President of the Republic, Iván Duque, pointed out at the time, “contract farming is the way to protect small producers and guide them towards productive integration with other businessmen in the field since they need a link with a buyer, a fair price established so that they do not fall into the clutches of intermediaries who oppress them and who pay them below production costs ”.

For his part, Minister Andrés Valencia said that contract farming is an agreement between large buyers, such as agro-industries and chain stores, and agricultural producers, for the cultivation, harvesting, and supply of agricultural products with future deliveries. with sales characteristics, and predetermined purchases from before starting the cultivation.

How To Market My Agricultural Product

Web Page

To begin, the best tool is to publish a web page with the complete content of your company. Make sure it includes: who they are, products or services, points of sale, contact information, photo gallery, and up-to-date blog posts with multimedia content (photos, videos, audios).

Email Marketing

It is highly recommended to determine a mechanism for capturing those customers once they reach your page. So you’ll get their basic or contact information and include them in your list of potential customers. a number of the knowledge which will apply to your page includes emails from visitors, which can be wont to make shipments of newsletters ( newsletters ) periodically.

Social Media

Social networks became the simplest promotional tool for companies as they require little or no investment. to start with, it’s advisable to open accounts on platforms like Facebook, YouTube, and Instagram. Through these accounts, you’ll be ready to publicize your products, services, and business efforts. Social networks are excellent means of building communication ties with potential consumers and thus must be used professionally and always getting to every detail which will favor or harm your company.

Continue Reading